Welcome to the Burrell Education Business Hub Mentorship! The ONLY REAL-WORLD business coaching immersion that you will EVER need if you serve Women via Wellness, Fitness, Physiotherapy, Yoga, Massage Therapies or Pilates offerings - WITH SOUL!
Who is This Mentorship For?
This Mentorship is for you if you're ready to GET SERIOUS ABOUT YOUR BUSINESS!
This Mentorship is for you IF YOU NEED A PLAN for how to get from where you are now to where you REALLY want to be!
Whether you work IN-PERSON or VIRTUALLY, if you're ready to go deeper into the 'Science and Soul of Serving Women' whilst building a long-lasting REAL business that you actually enjoy, this Mentorship is for you!
If you're ready to create the systems that will support you in being more efficient and effective and help you get better RESULTS for your clients, this Mentorship is for you!
If you're ready to learn all the ESSENTIAL pieces to taking your business online without it being a technological nightmare, this Mentorship is for you!
And overall, if you're ready to make THE BIGGEST LEAP OF YOUR BUSINESS AND PERSONAL LIFE, this mentorship is definitely for you!
You'll love it! Because myself and the team of Mentors know that your business not only has the potential to transform what you do and how you do it but also your personal story and journey.
How Will The Mentorship Work?
This will be our second class starting Monday 1st October 2018 and it follows on from the FREE CONTENT and warm-up that hundreds will have taken part in and benefited from in the Burrell Education Business Hub - you can access the FREE group here. The aim of the FREE CONTENT was to demonstrate to everyone, the power of knowing your WHY'S when seeking to create a well-thought-out business map and potential product ladder as the foundation of your business growth and development BEFORE you even think about posting on Instagram or boosting a FB post! First you truly have to go deep and unearth what truly matters to you and either DRIVES YOU or has the POTENTIAL TO DRIVE YOU both in business and in life then build out and up from there. Because, without truly understanding your INTRINSIC DRIVERS, it's impossible to find the ballast required for when the 'business-road' gets rocky and 'challenging'.......so, we build a bullet-proof foundation first, get our ducks in a row then it's 'go time'!
Alongside working on your INTRINSIC DRIVERS, you'll be working on YOU. The 'Self-Development' content of the Class 1 Mentorship was one of the most remarked on features of the feedback....so this content will be increased in Class 2 via additional TOP COACHES in this area. We promise that we'll work deeply on YOU and YOUR BUSINESS!
So, on Monday 1st October, the team and Class 2 of 2018 will gain access to the Private Facebook Group and Online Content Portal and quite literally immerse ourselves in doing what it takes to make a business that will not only make a difference to the people you serve but to you and your family.
There will be an 'order of works' ie., we all do one step at a time in an order where the previous content lays the foundation for the upcoming content so once the doors are closed on Monday 1st Oceober and that's it, we're all in together for the next 8 weeks. The group members are then fixed so that we can build community and build relationships.
What We Will Be Covering?
The ESSENTIALS to Nailing Facebook + Instagram Output and Advertising
- Finding your way around Ads Manager platform
- Laying the foundation to your promotion
- Installing and utilizing the FB Pixel
- Knowing, targetting and re-targetting your audience
- The 'warm-up' process - getting them to 'know, like and trust' you
- How to serve rather than sell, inform rather than market
- Staying 'top of mind' - Your OMNIPRESENCE STRATEGY!
- Converting PROSPECTS into CUSTOMERS
- Off-line advertising
- Joint ventures and partnerships
- **BONUS** Top content creation hacks to keep your Social Media channels topped up and attractive. How to create content that is related to your offer and turn that into a month's worth of posts for true efficiency!
Automation and Business Efficiency
- Identifying your 'zone of genius' ie., what's your job and what's not!
- Hiring your virtual team members and creating/installing your SYSTEMS
- Creating and managing FB Groups
- Getting help at home
- Streamlining + Firewalling customer communication
- Planning, streamlining and automating your Social Media output across multiple platforms
- Newsletters and regular communication with your 'people'
- Accountancy Essentials
NEW Product Creation
- Choosing and installing a Membership platform
- Filming, editing, delivering and securing your content
- Running a Client Attraction/Information Workshop
- Essential Technical Specification for those who want to create an online-offering
- The pitfalls, joys and realities of running an online business - how to ensure that your 'passive income' doesn't keep you OVERACTIVE!
NEW Product Launching
- The ULTIMATE 'order of works' template. Trust me....THERE IS an 'order of works' when you're launching. One false move and you've got a flop. This is the ideal opportunity to learn with out getting burnt and of course use the wisdom of those who have gone before you.
Your Website + Artwork/Branding
- Choosing your website platform
- DIY or Web Designer
- The ESSENTIALS of a high performing site
- SEO Checklist
- Cookies, Privacy, GDPR
- Where to find affordable but professional branding
- When/how to hire a professional artworker
- How to write and present a sales page for your offerings that ensures people 'just purchase' and convert rather than need to go back and forth with questions.
Throughout the 8 week period, you will be set time-bound challenges....these are designed to push you out of your comfort zone, because that's where you'll get your biggest wins and make your biggest gains. From conquering your fear of Facebook Live to going out and networking in your locality. It will be the 'ring of fire that burns off bullsh*t' 😉 and if you take the challenge, my gosh you will soar!
Physiotherapist/Massage Therapists/Bodyworker Serving Women Bespoke Content
Massage Therapists (and I'm one too) are renowned for their lack of business savvy, simply because so much emphasis is on learning their trade and very little if any is put on business. Time to stop the madness. Of all professionals, massage will burn you out and break your body because you WILL 100% be trading the highly physical use of your body for money, so you very much need to work smarter not harder. I have 10 KEY STEPS that every massage therapist needs to implement alongside all the rest of this content to ensure that you continue to LOVE your amazing profession! If you KNOW you're not charging enough, if you're not offering packages, if you don't have a system for automatically re-booking your clients, if you're knackered lugging your bed around. If you're ready to ensure that you don't burn out....this Mentorship is for you!
If you're a Physiotherapist serving women, again, you'll have access to BESPOKE content for your profession delivered by the mighty Michelle Lyons. Transitioning from the NHS and PAYE to an independent practice is scary.....but that scary can be soothed when you are 'working a plan' instead of 'hoping'. Michelle has your back on this and will deliver powerful content to truly help you get your ducks in a row so your landing into the the land of the Physiopreneur is a softer one.
Sharings and HOTSEATS!
One of the most humbling elements of this project so far has been the completely unsolicited openness of many of the participants. Many have shared about their lives in a very raw and real way that has encouraged others to both be open and do a little reality check of their own. So I thought we should continue and support this. Also, over the duration of the Mentorship, I encourage members to 'take the stage' and do a 1-1 Zoom call with me which I record and share with the rest of the group where we trouble-shoot the nitty-gritty of them getting their new offering off the ground. Both the person in the HOTSEAT and their fellow Mentees find these invaluable simply because they help to shed a LOT of light on issues that many people have in the group. Ultimately, the truth is, not every great idea is great for everyone and the best way to learn is from the honesty that we bring to the table and the honesty of others.
Bespoke Guest Interviews and FB Live's
I definitely know that over the course of 8 weeks, 'stuff' will come up, therefore if I don't know the answer but know someone who does, I'll ask them to share their wisdom with us.
'How Did She Do It' Inteviews?
A new addition the mentorship will be interviews with women just like you who have moved along the business continuum to create financially robust and 'deep-serving' businesses. Jenny will sit down to interview them to gain some insight into their processes, systems and journies to where they are now. These interviews will be truly inspirational and reminder that 'everyone starts at the beginning'!
Who'll Be Teaching You?
Ok, so now I bring in the heavy-squad again! People who are THE BEST at what they do AND are able to breakdown really complicated but vital tasks such as Facebook, Instagram, SEO, Membership sites, launching new products, pricing and marketing into CLEAR, ACTIONABLE AND RESULTS-DRIVEN STEPS that move you on rapidly to where you want to be! There will be a variety of tutors including myself and ALL will be EXCELLENT!
Michelle Lyons (Ireland) delivering content re: Women's Health Physiotherapy
Amanda Wanowski (UK) - The Breakthrough Project
Coach Chris Flores (USA) delivering content re: Personal Change
Adam Daniel (UK) delivering content on selling with deep confidence and building client relationships and trust
Sandy Sidhu (Canada) will be delivering content on Facebook, Instagram and Social Media
Andrew Crawford (UK) will be delivering content on Tax and hanging onto more of your hard earned money
Paul Mumford (UK) will be delivering content on making awesome video's on a budget
Dr. Paul Bedford (UK) (The Retention Guru) will be delivering content on PRICING and how you finally crack the code on CHARGING YOUR TRUE WORTH
And a few more contributors to be added....
How Are You Supported?
All Mentorship Purchasers will have access to pre-recorded follow-along videos and PDF downloads via the Burrell Education student portal plus a Secret Facebook Group for immediate interactions and live tutorials. The aim of this project is to make the hard stuff simple, reduce confusion and stress and guide you through best practice each of the key processes WITHOUT DISTRACTION! That's what you'll get. You will also have ETERNAL ACCESS TO EVERYTHING so you can return to the topics and content once the 8-week guided portion of the Mentorship is over.
I can't make this intake, will the Mentorship doors open again?
I would reconsider that....this 2nd Mentorship is 8 weeks long so we don't run into December and so that you have ample time to prep for the January-Mom-Rush, all the content is 'ETERNAL ACCESS'. If you don't catch something live, the recording will always be placed in the membership site. And finally, life has a habit of always getting in the way. There's never 'clear space' to just focus on your business, you have to carve it out! Overall, the Mentorship will ONLY open twice every year and this will be the last one for 2018.
We Close The Doors at Midnight on Monday 1st October!
What Results Can You Expect, My Promise....
100%, I guarantee you an increase in clarity, confidence, action, getting sh*t done, order, stamina, resilience, focus, bravery, income and client satisfaction because when you start operating at a new level, you get happier and your clients get happier!
You are more than welcomed to join the FREE Burrell Education Business Hub Group, enjoy the community and watch the videos there and of course, you'll see alerts for when we open doors for Class 2 in September.
Your Lead Tutor: Jenny Burrell
Jenny Burrell is the Head of Burrell Education and with over 20 years dedicated to the fitness, soft-tissue therapy, nutrition of and wellness of the Pregnant, Post Natal and Peri-to-Post-Menopausal woman. Jenny travels the globe as a highly sought after international presenter and is also the creator of Holistic Core Restore®, a ground breaking, integrated suite of Pelvic Health programmes designed for women at all life phases and leads a global group of nearly 100 Licensees that span the globe. Burrell Education is dedicated to elevated the 'art and soul of serving women' to it's highest level.....#justaimforexcellent! You can find out more about Jenny, Burrell Education and Holistic Core Restore® here.